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AMDP Investment Proposal Draft


To: Mr. Clark Hansen
From: Christian Gange
Date: 1 March 2019
Subject: Investment Recommendation - Zappos

I am writing to discuss the potential investment in the company known as Zappos from Anima Mundi Development Partners. Zappos is an online clothing and shoe retailer and after extensive research, I highly recommend the company based in Las Vegas, Nevada. Zappos is heavily involved in the community as they have given back to the community though their “Goodie Two Shoes” program, “Zappos For Good” program, as well as other times they’ve given back. Zappos is a company known for giving back and due to this, they are strong company to add to AMDP’s portfolio.

Before I go into further detail about Zappos, I want to elaborate on AMDP’s standards: triple bottom line, corporate social responsibility, social enterprise, and carbon footprint.

AMDP Standards

Triple Bottom Line
The triple bottom line consists of 3 P’s:

People – The companies pay fair wages to their employees and take steps to ensure that there are humane working conditions at supplier factories. They also make an effort to give back to the community.

Planet – Indicates that an organization is making an effort to reduce its ecological footprint as much as possible including reducing waste, investing in renewable energy, managing natural resources efficiently, and improving logistics.

Profit – A triple bottom line company sees profit as a part of the business plan where they want to use being eco-friendly as a way to increase their profit. For example, a company can turn a profit by recycling waste into its products.


Corporate Social Responsibility
It’s a way for companies to take responsibility for the social and environmental impacts of their business operations. There are many ways to practice corporate social responsibility, which include environmental efforts, philanthropy, ethical labor practices, and volunteering.

Social Enterprise
This is also known as social entrepreneurship and it encompasses ventures of nonprofits, civic-minded individuals, and for-profit business that can yield both financial and social returns.


Carbon Footprint
The total amounts of greenhouse gases produced to directly and indirectly support human activities, usually expressed in equivalent tons of carbon dioxide. In addition, it is the sum of all emissions that were induced by your activities in a given time frame.


Works Cited

“A Simple Explanation of the Triple Bottom Line | University of Wisconsin.” University of Wisconsin Sustainable Management Degree, University of Wisconsin, sustain.wisconsin.edu/sustainability/triple-bottom-line/.
Caramela, Sammi. “What Is Corporate Social Responsibility?” Business News Daily, Business News Daily, 8 June 2018, www.businessnewsdaily.com/4679-corporate-social-responsibility.html.
“What Is a Carbon Footprint - Definition.” Time for Change, timeforchange.org/what-is-a-carbon-footprint-definition.
“What Is Social Enterprise? | Knowledge Base.” GrantSpace, Foundation Center, grantspace.org/resources/knowledge-base/social-enterprise/.

Comments

  1. AnonymousMarch 4, 2019 at 2:50 PM

    Good start, but watch for awkward wording in your intro paragraph. For example, your first sentence reads as a passive statement "from AMDP".
    -Diana Zhao

    ReplyDelete

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